Call Us: 310-558-4752


2818 S. Robertson Blvd., Los Angeles, CA 90034

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VDP or Variable Data Printing for Mailing Services

VDP – Variable Data Printing

  • Helps to improve response rates*
  • Individualized messages
  • Eye catching designs
How to Order

VDP stands for Variable Data Printing. When you are planning on doing a mailing or if you want customized postcards, need cards with special codes or want to personalize marketing letters on your letterheads, VDP is the way to go. We can even add serial numbers or limited edition numbers onto our wide format printed posters. Variable data printing is the process of utilizing software to insert any type of information from a database or mailing list into the content of the printed marketing material.  SLB Printing has been providing variable data printing services for many year now.  Let SLB Printing be your Los Angeles digital variable printing provider.

VDP or Variable Data Printing is a great way to personalize your marketing materials and enhance your response rates.

Postcards, Newsletters, Catalogs, Lookbooks and more can all be enhanced with VDP! A typical mass mailing or bulk mailing is known as a “static” mailing. In other words, everybody on your mailing list gets exactly the same postcard. When you utilize variable data printing technology, each of your clients or customers can get a personalized piece with their special interest, name or incentive on the print collateral. The recipients of your VDP marketing materials will be impressed with the effort that was put into the personalized, professional materials you used for advertising your company. If you need to be able to give different incentive levels or messages to various clients, just build it into your database and we can print it.  The results will be reflected in your return on investment or ROI.  Studies show how variabe print and mail increases ROI*.  Call us today to discuss your next variable data mailing.

VDP used on Poster Printing

The image below was printed very small in the corner of a run of 14″ x 20″ posters.  The artist was able to increase his sales price when he added the “Limited Edition” numbering series to the job. This is a perfect example of large format printing using variable data.

Limited edition numbering on posters using VDP

For a custom printing quote or questions regarding variable data printing, call our Los Angeles print shop: 310.558.4752 or email

Did you know? Variable data increases response rates on marketing materials by 20%* or more! Whether you’re using direct mail or handing out materials face to face, using variable data to personalize your printed materials will put you ahead of the competition. *response rates may vary greatly – click to view individual case studies

Check out our YouTube Channel for more information on setting up files when printing marketing materials like brochures. We know how tricky it can be to design a print ready file. When submitting your file to our pre-press staff, full color pages should be in CMYK format, images should be at least 300dpi, and should have a minimum 1/8″ bleed (see videos). Databases for variable data printing jobs should be well planned and designed for best results. Random code generators can be used for VDP projects when a special, individualized alpha-numeric number is needed.

VDP Size

  • Variable data fields can be added to many different marketing pieces
  • Postcards, promotional cards, incentive cards
  • Size is only limited by the piece you design

Paper Type

  • We can print your VDP message onto all of our digital paper stocks.


  • SLB drop ship to USPS bulk mail acceptance units in the Los Angeles area.
  • Available for pick up before 4:30 p.m. daily.
  • Shipping by Fed-Ex (ground, 2 day or next day.  Saturday delivery where available.)
  • Shipping by common courier
  • Shipping by messenger
  • Shipping by SLB delivery truck.


Standard Production: Digitally printed jobs with Variable Data Printing are completed in 2-3 work days.

Same Day Production: When available, press ready artwork with properly formatted data files received and approved by 10 a.m. will be ready for pick up by 4 p.m. the same day.  All jobs ready to print after 10 a.m. will be ready for pick up the next work day by 4 p.m. (rush charges applicable)

RUSH production: When available, press ready artwork with properly formatted data files received and approved in the store can be ready in 4 to 6 hours. (rush charges applicable)