VDP stands for Variable Data Printing. When you are doing a mailing or if you want customized postcards, need cards with special codes or want to personalize marketing letters on your letterheads, VDP is the way to go. Variable data printing is the process of utilizing software to insert any type of information from your database or mailing list into the content of your printed marketing material.
Postcards, Newsletters, Catalogs, Lookbooks and more can all be enhanced with VDP! A typical mass mailing or bulk mailing is known as a “static” mailing. In other words, everybody on your mailing list gets exactly the same postcard. When you utilize variable data printing technology, each of your clients or customers gets a personalized piece with their special interest, name or incentive. The recipients of your vdp marketing materials should be impressed with the effort you put into the personalized, professional materials you used for advertising your company. If you need to be able to give different incentive levels or messages to various clients, just build it into your database and we can print it. The results will be reflected in your return on investment or ROI.
Did you know? Variable data increases response rates on marketing materials by 20%* or more! Whether you’re using direct mail or handing out materials face to face, using variable data to personalize your printed materials will put you ahead of the competition. *response rates may vary greatly – click to view individual case studies
Check out our YouTube Channel for more information on setting up files when printing marketing materials like brochures. We know how tricky it can be to design a print ready file. When submitting your file to our pre-press staff, full color pages should be in CMYK format, images should be at least 300dpi, and should have a minimum 1/8″ bleed (see videos). Databases for VDP should be well planned and designed for best results. Random code generators can be used for VDP projects when a special, individualized alpha-numeric number is needed.
Standard Production: Digitally printed jobs with Variable Data Printing are completed in 2-3 work days.
Same Day Production: When available, press ready artwork with properly formatted data files received and approved by 10 a.m. will be ready for pick up by 4 p.m. the same day. All jobs ready to print after 10 a.m. will be ready for pick up the next work day by 4 p.m. (rush charges applicable)
RUSH production: When available, press ready artwork with properly formatted data files received and approved in the store can be ready in 4 to 6 hours. (rush charges applicable)